Description
This is an intensivetraining course on how to write effective press releases and plan a successful PR campaign. The program looks at the difference between public and press relations, how to address the press, the use of photographs and techniques for obtaining maximum press coverage.Delegates will also learn what is involved in a press conference, how to handle media interviews and how PR can improve the image of your organization.
For Whom: This PR training program is ideal for the person who needs a good understanding of the role of PR within their organization and how to make the most of PR opportunities.
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