Building solid relationships based on the media is a vital part of any communications strategy. Your message, brand and reputation hinge largely on how the public perceives you. The media – whether traditional, digital or social – is an important player in this. This course helps participants understand the media, its challenges and goals. It also helps participants develop strategies and skills for dealing with the media in a professional, responsible and fair manner. In particular, this course will provide practical insight into how journalists and news outlets use social media for their work and how public relations and communications professionals can engage them on these platforms.
For Whom: Officers and staff of Media Relations and Publications Unit of higher education institutions (HEIs), public relations and communications professionals from government agencies, nonprofit and corporate organizations.