Description

The course provides an opportunity for participants to explore modern areas of improving alumni relations including: (1) How to create and maintain healthy alumni relations. (2) Utilizing a CRM to its full potential. (3) Maintaining a relationship on social media. (4) Creating linked social media accounts specifically for alumni. (5) Activities that encourage alumni and student to compete and interact. (6) Scheduling a diverse range of alumni events.(7) How small gifts distributed at alumni events spark feelings of pride and nostalgia in the institution. (8) The role of Alumni Ambassadors.

For Whom: Alumni Relations Management staff of higher educational institutions (HEIs) desiring to ensure   that its alumni body are not only a literal realization of their academic acumen but can act as effective recruitment tools and advocates for a whole lifetime.