Description

Effective fundraising for nonprofits such as higher educational institutions (HEIs) and non-governmental organizations (NGOs) requires an understanding of sources of private and public philanthropic support, the motivations and expectations of donors and grantmaking institutions, and facility in applying a variety of techniques and tools of fundraising. The course emphasizes matching fundraising techniques and messages to donors' values, interests, and capabilities. Through individual and team projects, students gain experience in developing strategies and solicitation materials for a selected nonprofit.

For Whom: Fundraising and Development Unit Officers and staff of higher educational institutions (HEIs), nonprofit and non-governmental organizations (NGOs).