Description

 This course reviews the development of sport into a major sector of economic and social activity and outlines the importance of sport management as a field of study. It discusses the unique nature of sport and the drivers of change that affect how sport is produced and consumed. A three-sector model of public, non-profit and professional sport is presented, along with a brief description of the salient aspects of the management context for sport organizations. Sport Managers, Sport Management Personnel in Marketing, Sponsorship, Club Administration and Sport Development.