Description

A communication strategy is the critical piece bridging the situation analysis and the implementation of a social and behavior change communication program. Effective communication strategies use a systematic process and behavioral theory to design and implement communication activities that encourage sustainable social and behavior change. The training will produce data and analyses that outline the project’s goals, objectives, audiences, message framework, communication channels or interventions, and monitoring and evaluation framework. For Communication officers, Project team, Technical advisors, M&E staff, Implementing partners, Representatives from target audiences, Community and government stakeholders.